Everpath Wellness is fully built.
But Google doesn't know it exists.
The audit of everpathwellness.com surfaced 3 critical issues and 4 secondary ones. Together, they explain exactly why a practice with real credentials, broad insurance acceptance, and a full range of services is generating zero patients from search.
The Services page tells Google that Everpath Wellness serves Texas — not New Jersey.
The title tag and meta description on /our-services/ — the most important page on the site for search — contain the wrong state. This was copied from a template and never corrected. It is the primary reason Everpath does not appear in New Jersey search results.
Current State — What's Broken
- Services page targeting Texas, not New Jersey
- Every CTA sends patients to ZocDoc — not Everpath
- Site built on Slider Revolution (slow load, poor Core Web Vitals)
- No dedicated pages per condition — Google can't rank a one-size page
- No local business schema or structured data
- Provider name not indexed with authority
- Zero organic search traffic from New Jersey
Opportunity — What's Possible
- 2,600+ monthly NJ searches for the exact services Everpath offers
- Broad insurance acceptance (Aetna, Cigna, Blue Cross, Medicare, Medicaid) is a ranking differentiator
- Telehealth model means no geographic ceiling — can serve all of NJ
- Low competition in the Brick/Ocean County telehealth niche specifically
- 15–30 new patient inquiries/month realistically achievable within 90 days
- Owning the booking flow = no ongoing ZocDoc dependency
| Keyword (NJ) | Monthly Vol. | Now | Target |
|---|---|---|---|
| virtual psychiatrist new jersey | 880+ | Unranked | Top 5 |
| online anxiety therapy NJ | 590+ | Unranked | Top 5 |
| telehealth psychiatry NJ | 480+ | Unranked | Top 3 |
| ADHD treatment online NJ | 320+ | Unranked | Top 5 |
| online PTSD therapy NJ | 210+ | Unranked | Top 3 |
| women's mental health NJ telehealth | 170+ | Unranked | Top 3 |
Scope of Work
The engagement is structured in two distinct workstreams that run in parallel: a full website rebuild and a 6-month SEO campaign. Both are required — the site provides the foundation; SEO drives the traffic.
Design & Build
- Custom, mobile-first design built for a mental health telehealth practice
- Fast, lightweight stack — no Slider Revolution, no bloated plugins
- Homepage, About (provider-focused), Services hub, 5 condition landing pages, Contact
- Integrated booking form — patients book directly on the site, also on ZocDoc
- Insurance logos, trust signals, and credentials prominently featured
- Professional, clinically trustworthy aesthetic — the kind patients feel confident in
Technical Foundation
- All title tags and meta descriptions corrected — NJ, not Texas
- Proper local business schema (JSON-LD) for healthcare provider
- Geo-targeting signals implemented correctly for New Jersey
- Core Web Vitals optimized — target under 2.5s LCP on mobile
- SSL, sitemap, robots.txt, canonical tags configured
- Google Analytics 4 + Search Console connected and verified
On-Page Optimization
- Keyword mapping — each page targets a specific, high-intent NJ search
- Dedicated condition pages: Medication Management, Supportive Therapy
- Provider authority page — Abimbola Otufale APRN fully indexed and credentialed
- Internal linking structure that pushes authority to ranking pages
- FAQ schema markup for search feature snippets
Local & Off-Page
- Google Business Profile complete setup and optimization
- NJ healthcare directory citations (Psychology Today, Healthgrades, Zocdoc integration maintained)
- NAP consistency audit across all directories
- Initial link outreach to NJ mental health and healthcare publications
- Monthly ranking report — every tracked keyword, every month
Content & Authority
- 2 long-form articles per month targeting NJ-specific searches
- Content strategy focused on high-intent informational searches (e.g., "does Aetna cover online therapy NJ")
- Quarterly content audit — update pages that are underperforming
- Blog posts designed to capture top-of-funnel awareness
Reporting & Strategy
- Monthly rank tracking across all target keywords
- Monthly traffic and conversion report (visits → inquiries → bookings)
- Quarterly strategy call — adjust based on what's working
- Competitor monitoring — flag when competitors move up or down
- CRO review — landing page improvements based on data
Pricing & Packages
Two options are available. The full engagement is recommended — the website alone without SEO will not generate organic traffic. The SEO campaign without a fixed website will underperform on a broken technical foundation.
- Full custom website redesign (6 pages)
- 1 condition landing page with SEO structure
- Direct booking integration (& ZocDoc redirect)
- All title tags & meta corrected (Texas issue fixed)
- Local schema markup implemented
- Core Web Vitals optimized
- GA4 + Search Console connected
- Everything in Option A
- Full keyword mapping for NJ mental health searches
- Google Business Profile setup and optimization
- NJ directory citation building
- 2 SEO articles per month (Months 3–6)
- Monthly rank tracking report
- Quarterly strategy calls
- Competitor monitoring
Delivery Timeline
From agreement to a fully live, optimized website in 1 week. First organic ranking signals within 60 days. Consistent patient inquiries from search within 90 days.
Why Rewokers
We specialize in healthcare and wellness practices in New Jersey and New York. We understand your patients, your compliance requirements, and the specific competitive landscape you're operating in.
Healthcare Niche Specialists
We build for mental health, therapy, and telehealth practices specifically — not generic small businesses. We know what patients search for and what builds trust in this space.
NJ Market Experience
We have active clients in the New Jersey health and wellness space. We know the local search landscape, the directory ecosystem, and the competitive set you're up against.
Results You Can Measure
Monthly rank tracking reports, traffic data, and inquiry volume — every month. You'll know exactly where you stand and whether the investment is working.
No Lock-In After Month 3
We earn continued engagement by delivering results. After the initial 3-month foundation period, you can exit the retainer with 30 days notice. No 12-month contracts.
Fast Execution
Website live in 1 week. Not weeks or months. We work with a focused, agile team and a defined process — no drawn-out timelines or discovery phases that stretch into infinity.
Single Point of Contact
You deal with one person who knows your practice, your goals, and your brand — not a rotating agency team who has to be briefed from scratch every month.
Our Commitment
If the website is not live within 1 week of receiving all required content and approvals from Everpath Wellness, we will credit the first month of the SEO retainer at no charge. We hold ourselves accountable to the same timelines we sell.
Next Steps
Three steps to get from this proposal to a live website generating patients.